USA: AB InBev test-marketing new Budweiser Supreme beer in select locations
AB InBev just released a new traditional lager called Budweiser Supreme, according to the company's Twitter feed. The world's most famous beer company is dubbing this latest addition to their lineup as the "new generation of American golden lager," and "An American Classic, Reimagined"—positioning it as a compelling alternative to their flagship Budweiser, eatthis.com reported on March 16.
Currently, Budweiser Supreme is being test-marketed in select locations in New York, California, Texas, Ohio, and Washington D.C., according to local reports, before it's taken nationwide. One early review on Beer Advocate claims it tastes "Not much different than the standard bud, slightly sweeter and better tasting."
The big difference between Budweiser and Budweiser Supreme appears to be the type of malt used. Budweiser, according to the Anheuser-Busch site, is brewed with "two-row and six-row barley malt, hand-selected from regional growers all across America." Supreme, on the other hand, is triple filtered and features "American honey malt."
So the question is: Will this new brew replace Budweiser in popularity? Only time will tell, considering the original Budweiser has been brewed since 1876 and has spent the past 145 years as one of the most popular beers in the U.S. In recent years though, Bud Light has taken the title as the best-selling beer in America as the classic has slipped in sales.
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