26 January, 2005

USA: Anheuser-Busch's Michelob AmberBock brand beer will sponsor the third season of the World Poker Tour on the Travel Channel, the tour said Monday, January 24. Financial terms were not disclosed, according to American City Business Journals.

A-B's ads for Michelob AmberBock will air on all of the third season broadcasts, the tour said. In addition, the AmberBock logo will appear on the televised table felt and on graphics during the show. The company will also sponsor retail promotions.

Earlier this month, West Hollywood, Calif.-based WPT Enterprises said in a brief Securities and Exchange Commission filing that it completed the sponsorship deal with A-B but provided no further details.

The current season of the World Poker Tour, which airs on the Travel Channel, runs through April 23.

St. Louis-based Anheuser-Busch Cos. Inc., the largest domestic brewer, manufactures and recycles aluminum cans and operates theme parks.

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