Bulgaria: Zagorka Brewery escapes poor competition fines. A fifth-member panel of the Supreme Administration Court has recalled the ruling of the lower three-membered one concerning the decision of the state competition watchdog to fine Zagorka brewery for unfair advertising game, Sofia News Agency revealed on January 18.
The fine was imposed for the promotion of Amstel beer held under the motto "Bulgarian Team at Champions League Finals". This is the second time that the supreme judiciary rules in favour of Zagorka after it slapped a three-member panel confirmation end of last year on the fine imposed for another advertising campaign.
The shareholders in two of Bulgaria's largest breweries - Zagorka and Ariana - agreed on a merger of the two companies at the end of last year, to be jointly named Zagorka.
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