19 January, 2005

Cobra Beer has launched a non-alcoholic premium beer into the on-trade. Sources at the brand are confident that Cobra Alcohol-Free, which comes in 330ml bottles, will have more success in the non-alcoholic beer category than some of its predecessors, Quantum Business Media posted on January 19.

Karan Bilimoria, chief executive of Cobra Beer, said: “We didn’t like the taste of virtually all the non-alcoholic beers currently available throughout the world and saw an opportunity to capitalise on this market by producing a high-quality, great tasting product.”

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