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CASTLE MALTING NEWS in partnership with www.e-malt.com Chinese
04 March, 2021



Brewing news Japan: Asahi Group to focus on sales for home consumption

Asahi Group Holdings Ltd. plans to strengthen sales of beer for home use, Atsushi Katsuki, who will take over as president and CEO of the Japanese beverage company on March 25, said in a recent interview, the Jiji Press reported on March 2.

The effort comes as sales of restaurant-use beer have been sluggish due to the coronavirus pandemic, which prompts people to stay home. Asahi relies more on restaurants for beer sales than domestic rivals.





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