09 October, 2020

UK: AB InBev reduces ABV of packaged and draught Stella Artois and Stella Artois Gluten Free

Budweiser Brewing Group UK&I has reduced the ABV of packaged and draught Stella Artois and Stella Artois Gluten Free from 4.8% to 4.6%, Namnews reported on October 9.

The AB InBev-owned brewer stated that the change was in line with its commitment to responsible drinking, addressing the consumer need for moderation by giving people greater choice in how they can moderate alcohol intake without having to sacrifice on the taste of their favourite beers.

Dorien Nijs, Brewmaster at the Stella Artois Brewery in Leuven, commented: “We know that taste and quality remain the number one priority for Stella Artois drinkers, and we also recognise an ongoing health and wellness trend through moderation. We are proud that we can now deliver the same Stella Artois taste people know and love, with an ABV of 4.6%.”

The brand highlighted that the 4.6% ABV bracket has been the fastest growing in premium beer in the UK, more than doubling in size over two years.

The 4.6% product has begun rolling out in all formats in the on and off-trade.

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