06 October, 2020

Rwanda: New imported beer brands Lion, Leffe, and Brok storm Rwandan market

Lion, Leffe, and Brok are the newly imported beer brands with fancy and exotic packaging that have stormed the Rwandan market and definitely are rapidly gaining popularity among the elite class, Taarifa Rwanda reported on October 6.

These were the preferred brands consumed during the two-day Rwanda Summer Golf tourism event that was held at Falcon Golf Club on the shores of Lake Muhazi in Rwamagana district.

Local brewers are said to be watching closely as their previous market domination gets disrupted for the first time with a real threat and competition from foreign brands. These beers are sold in take away bottles and cans.

According to ABANOUB General Trading Ltd Company, the importers of these beers including other energy drinks, there is massive positive response from Rwandans, “the elite of Rwandan society have liked our products and the consumption is rapidly expanding especially in Kigali city and neighbouring districts.

“We are currently expanding to rural districts and marketing our products and we expect a good response,” Rugazora Paul, the company’s Marketing Manager, told Taarifa on October 5 on the sidelines of Rwanda Summer Golf event at Falcon Golf Club in Rwamagana district.

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