Belgium: Jupiler offering ten free beers to people to postpone their birthday celebrations

Jupiler is offering ten free beers to people who “postpone” their birthday, as they cannot celebrate properly until after the lockdown imposed because of the new coronavirus (Covid-19), The Brussels Times reported on April 3.

People with birthdays between 1 March and 30 April can “reschedule” their celebrations until after the confinement measures, on a dedicated website. The Belgian beer brand then offers 10 glasses of Jupiler or Jupiler 0.0%, to drink in a café from the list on the website. “That way, you can still toast, hug and celebrate with your friends,” the company said.

With this initiative, AB InBev, the American-Belgian multinational drink and brewing holdings company that owns Jupiler, wants to support the hospitality and catering sector.

The promotion is only valid for people over 18, and they have to show a picture of their ID-card when signing up.