03 March, 2020

USA: Constellation Brands completes sale of Ballast Point to Kings & Convicts Brewing Co.

Constellation Brands, Inc., a leading beverage alcohol company, announced on March 2 that it has completed the sale of Ballast Point to Kings & Convicts Brewing Co.

The transaction includes the Ballast Point brand and a number of its associated production facilities and brewpubs, excluding Constellation’s operations facility in Daleville, Virginia.

The sale of Ballast Point aligns with Constellation’s consumer-led premiumization strategy, which focuses on winning in growing sectors of the high-end of the U.S. beer market with strong brands that drive high growth and high margin performance. This strategy has helped fuel the company’s performance as one of the strongest growth drivers in the U.S. beer market.

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