Germany: Holsten-Brauerei AG announced on November 12 2004 it had chosen the Hamburg agency Scholz & Friends to handle the advertising for its five main brands. As from 1 January, this agency will receive the classic advertising accounts for the Carlsberg, Holsten, Duckstein, Lübzer and Feldschlösschen brands. The other brands in Holstens portfolio will remain with their former agencies.
Concentration of the main brands in the hands of one agency is a new departure in the marketing arrangements of the Holsten Group, which was acquired by the internationally active company Carlsberg Breweries in April.
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .