UK: Asahi Breweries launches non-alcoholic beer Peroni Libera

Asahi Breweries has launched a non-alcoholic beer called Peroni Libera 0.0% in the UK, the Drinks Insight Network reported on January 2.

Produced using a customised fermentation process and yeast strain, the new alcohol-free Peroni beer offers citrusy aromas and hoppy notes that are claimed to be similar to Peroni Nastro Azzurro.

Peroni Nastro Azzurro’s master of mixology Simone Caporale said: “We’ve seen a change in consumers’ drinking habits in the industry; with the rise of mindfulness and well-being, people are more regularly considering low and no-alcohol drinks alternatives and currently there isn’t a premium, great-tasting beer out there for them to enjoy.

“Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions, a mid-week night out with friends, or during those working lunch occasions.

“Peroni Libera 0.0% delivers a crisp taste, a fine bitterness and a fast and clean finish, with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste.”

Peroni Libera 0.0% was launched in response to a recent trend of mindful alcohol consumption.

Currently, the non-alcoholic beer is exclusively available at Tesco stores across the UK at a price of £5 for a four pack of 330ml bottles. It will be released across the off-trade at a later date.

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