05 June, 2018

Georgia: JSC Georgian Beer to produce Holsten beer in Georgia

JSC Georgian Beer has secured the right to produce and sell Holsten beer in Georgia from Baltika Breweries, which is owned by the Danish brewing firm Carlsberg, the Drinks Business Review reported on June 5.

Considered to be one of the oldest German beer brands, Holsten has been produced in Germany since 1879.

Baltika Breweries has been producing the beer in Russia since 2012 under the license of Carlsberg Group.

With the new sublicense agreement, JSC Georgian Beer aims to ensure the presence of the brand in 98% of outlets across Georgia.

Baltika stated that the license grant confirms the popularity of German beers in Georgia.

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