28 September, 2017

Romania: Beer market up more than 2% in January-July this year

The Romanian Beer Association reported a growth by over 2 percent in volume of the beer market in the first seven months of the year, compared with the same period of 2016, the Business Review reported on September 27.

“The beer evolution during January-July was a positive one, but moderate,” said Julia Leferman, general director of the Romanian Beer Association.

The beer sector has an important role in the development of the Romanian economy, with locally produced beer accounting for more than 97 percent of the total volume of beer consumed in the country, and the usage of ingredients from the local agriculture accounting for 70 percent.

Leferman added: “To buy a litre of beer, a Romanian has to work 22 minutes, while a German needs to work only 8 minutes and a Dutch 9 minutes. The intervention of an unpredictable economic factor can increase this gap anytime, with negative consequences on the entire chain connected to the beer production: agriculture, HoReCa, retail, transports, packaging industry.”

The beer sector creates 85,000 direct and indirect jobs in Romania, it is reported.

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