Greece: Fine on Heineken upheld by Greek court
Greeces Macedonian Thrace Brewery (MTB) welcomed a damning appeals court judgment against Heinekens 98.8 percent-owned Greek operating company, saying this clearly supports its claim for damages of 100 million-plus against Europes largest brewer, the Food Ingredients First reported on July 6.
The Administrative Appeals Court, in Athens, has upheld the substance of a 2015 landmark antitrust finding by the Hellenic Competition Commission (HCC) against Heinekens subsidiary Athenian Brewery (AB) for nearly two decades of illegal anti-competitive market abuse in Greece. Following a 12-year-long HCC investigation, the longest in its history, AB, was found to have systematically abused its dominant market position in violation of Greek and EU competition law.
The Appeals Court upheld the substance of the HCCs decision and after a technical adjustment to the original HCC fine, confirmed a record 26.7 million fine on Heinekens operating company in Greece.
The HCC found overwhelming evidence that AB, which sells Alfa, Amstel and Heineken in Greece, implemented a targeted policy to exclude competitors from all channels wholesalers, on-trade (e.g. HORECA hotels, bars and restaurants) and off-trade retail outlets.
In February MTB launched a damages claim against Heineken and Athenian Brewery in the Court of Amsterdam, commercial division.
Demetri Politopoulos, one of MTBs founders said: The Competition authority and now the appeals court has reaffirmed the full extent and intensity of Heinekens breaches of antitrust regulations in Greece. Due process has triumphed despite Heinekens disingenuous refusal to accept responsibility and their unrelenting efforts to overturn a sound decision.
Heinekens long-standing market manipulation must now give way to fair competition and Heineken must compensate those who have been materially damaged, including MTB. Greece will only succeed economically with a free and fair market that encourages investment and healthy competition. This kind of market abuse has no place in our country. We believe that ultimate responsibility for years of market abuses lies at Heinekens head office in Amsterdam which is why we have sued both Heineken and Athenian Brewery in the Netherlands, to finally get to the root of this problem.