UK: Kingfisher Beer Europe to market and distribute the Cantonese beer Pearl River
Kingfisher Beer Europe has revealed its latest distribution deal, which allows it to market and distribute the Cantonese beer Pearl River across the UK, the Offlicence News reported on May 16.
Pearl River, produced by the Guangzhou Nansha Zhujiang Brewery, is named after the 1,375 mile river that flows through Southern China until it reaches the ancient city of Guangzhou, the home of Cantonese cuisine and Dim Sum. The brew is one of China’s biggest beer brands and its modern brewery produces 1.2 billion litres of beer a year.
Damon Swarbrick, ceo of Kingfisher Beer Europe, said: “The launch of Pearl River in the UK will capitalise on two dominant consumer trends in the beer market. Firstly, consumers are increasingly keen to match their beer to the food they are consuming. There are 3,500 Chinese restaurants in the UK and the vast majority of these are serving either Cantonese cuisine or Dim Sum, for far too long these restaurants have been unable to sell an authentic Cantonese beer to complement these flavours. Secondly, consumers are constantly on the lookout for new exciting discovery beers instead of the existing brands they have been drinking for years. We believe Pearl River is well placed to capitalise on both of these trends.”
The beer has light but hoppy characteristics and it isn’t overly bitter. The beer is available in 24x33cl and 12x60cl packs, and the 60cl bottle will be available in all Morrisons stores from this month.
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