The Turkish brewing force, Efes Beverage Group, will launch a new brewery in Rostov-on-Don, Russia, by the end of September-beginning of October. The brewery is a rebuilt Turkish plant Coca-Cola Rostov Bottlers. ZAO Brewery Moscow-Efes will control the new brewery in Rostov. Efes invested about RUB 709.08 million (US$ 20.45 million) in Rostov-on-Don. This sum includes also the investments made earlier in Coca-Cola Rostov Bottlers. The reorganization of Coca-Cola plant was financed partly by The European Bank for Reconstruction and Development (EBRD) partly by Efes’ own funds.
The Efes’ brewery in Rostov will start brewing with brands “Stary Melnik”, “Efes” and “Bely Medved”. The production capacity is planned to be 100 million litres per year. Company’s personnel will account 300-350 people. In 2003 the plant is to produce 25 million litres of beer, in 2004 the planned output is 60 million litres and in 2005 – 90 million litres.
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