Russia: Baltika named Russia's Best Exporter
Over 80% of the company's sales abroad were provided by 'Baltika' brand, which was named the world's most prospective brand as based on the estimate of the survey company Millward Brown Optimor (MBO).
This brand was included in the group of top three leaders of the rating 'Russia's most valuable brands' compiled by the international consulting company 'Interbrand Zintzmeyer & LuxAG' and 'BusinessWeek Russia'. The company plans to make 'Baltika' Europe's first brand by sales volume.