20 June, 2007

South Korea: Hite launches fiber beer for staying in shape

Korean brewer Hite said on Monday that it has launched a beer called "S" that is fortified with dietary fiber, according to English Chosun, June 19.

The beer maker said S beer contains 0.5g of fiber per 100 ml, which facilitates bowel movements and helps staying in shape.

The fiber in one bottle of S is equivalent to the amount gained from two or three cucumbers or eight strawberries.

S beer comes in three sizes -- 330-ml bottles, 355-ml cans, and 1,600-ml pet bottles. It contains four percent alcohol.

The 330-ml bottle of S beer costs W781.74 (US$1=W938), which is 12.8 percent more than existing Hite beer products.

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