19 January, 2007

Bulgaria: Every Bulgarian drank 68 liters of beer last year

The annual beer consumption in Bulgaria reached 68 liters per capita in 2006, Union of Brewers in Bulgaria head Vladimir Ivanov said according to Sofia Echo, January 18.

Compared to the quantity consumed in the UK, where one person had 100 liters of beer in 2006, the Bulgarian consumption was still not that high.

New brands of beer would appear on the Bulgarian beer market in the spring of 2007, Ivanov said. The number of licensed beer brands sold in Bulgaria would reach nine. Local brands were 27.

The brewing industry was expected to reach a seven per cent growth in 2007.

According to experts Bulgarians preferred to drink beer at home, because it was less expensive. Beer consumption in Bulgaria depended on the economic situation in the country.

The price of Bulgarian beer would rise in 2007, but insignificantly, Ivanov said. Beer price was lower only in China, he said.

Beer brewers in Bulgaria produced 5 228 million hl of beer in 2006.

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