12 January, 2007

Brazil: Brewery Femsa's market share is growing for 6th consecutive month

Brewery Femsa Cerveja Brasil, owned by Mexican group Femsa, informed it has recorded a rise in market share for the sixth consecutive month, NoticiasFinancieras Via Thomson Dialog NewsEdge reported on January 11.

According to ACNielsen, in December 2006 the company reached an 8.6% market share, up from 8.5% in November. In June 2006, the company’s market share was 7.9%.

Each point is equivalent to some R$ 100 million. The company has also announced it will prepare several actions for its leading brands during summer, period that accounts for 40% of the total beer sales of the year.

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