Germany: Changing demographics are hampering sales of beer in Germany

The latest findings show a significant rise of the overall consumption per head of beverages in Germany between 1999 and 2003, according to the a report from Research and Markets. However the alcoholic drinks consumption has declined considerably, proving an important change in consumers' behaviour, favouring soft drinks to alcohol. Over the same period of time, it was measured that beer and spirits faced losses in value and volume, wine was at least able to boost sales in volume terms.

Using the latest consumer research, market size data and trend analysis, the report released by Research and Markets provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation and sales forecasts.

These findings offer you a unique way of understanding consumer trends and the attitudes of the market's key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use this research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.