USA: Heineken picks MediaVest as its Hispanic media buying and planning agency

Heineken USA has selected MediaVest as its Hispanic media buying and planning agency, according to Media Week, June 26. The account will be supported by MediaVest’s multicultural in-house agency, MediaVest 42 Degrees.

The selection of MediaVest is a consolidation of Heineken’s Hispanic buying and planning with its general market buying and planning, also handled by MediaVest.

The Vidal Partnership will continue to be Heineken USA’s Hispanic agency for creative and promotional programs.

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