30 May, 2007

UK: New advertising campaign wants to boost sales of InBev’s La Famille Artois

InBev UK is hoping to boost sales of its La Famille Artois range with a new advertising campaign that emphasises the brewing heritage of the brands.

The campaign, which starts with outdoor and press advertising from this week, will run throughout the year, illustrating the "centuries-old roots of the brewery and the unique heritage that has been handed down through many generations".

The campaign features a new strap line: "Pass on something good".

The push focuses on La Famille Artois, which incorporates stalwart Stella Artois, the 6.2% abv speciality beer, Artois Bock, and newcomer Peeterman Artois, a 4% abv lager.

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