07 March, 2007

Italy: Carlsberg Italy to concentrate brewing at one plant near Milan

As part of the continuous optimization of the brewery structure in Western Europe, Carlsberg has decided to concentrate its brewing in Italy at the brewery in Varese north of Milan, according to company’s press release of March 6. The brewery will be modernised and the capacity will be increased by 0.5m hl to 1,4m hl. Consequently the brewery in Ceccano south of Rome is for sale.

"Italy is an important market to Carlsberg. As the consumers will realize, we are very dedicated to this market. Thus we will continue to invest in our brands – Carlsberg, Tuborg, Splügen and Poretti among others – and distribution network. But we also need to further modernise and focus our structure", says Senior Vice President Alex Myers, who is responsible for Carlsberg Western Europe.

Carlsberg in Italy:

Carlsberg started brewing and distribution of Carlsberg and Tuborg beer in Italy in 1975. In 1982, Carlsberg acquired 50% of Industrie Poretti, and the remaining 50% were acquired in 2002, whereupon the company became Carlsberg Italia S.p.A.

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