Romania: Ursus Breweries launches unpasteurized Ursus Tank beer
Ursus Breweries, the biggest beer producer in Romania, is launching Ursus Tank, the unpasteurized fresh beer which, through a new technology in Romania, is delivered in a very short time directly from the factory, the Business Review reported on March 6.
The beer arrives in the 24-hour factory at the selected partner locations (pubs, bars, restaurants) where beer tanks are installed and can thus provide customers with a non-pasteurized and freshly-produced Ursus Tank beer.
“This innovation brought by Ursus Breweries on the beer market in Romania allows us to put the essence of beer to its full potential: that “subtle” thing, quite difficult to describe but easy to recognize, called “freshness of taste”. How is this possible with your tank beer? Clear, freshly filtered and unpasteurized beer is transferred from the factory production line directly to the consumer locations via mobile tanks specifically developed for this transfer. Once in tanks in locations, beer is ready for consumption. It is kept carefully up to the moment of service, and the tanks in the locations are equipped with a technology that allows optimal temperature maintenance. The beer is optimally preserved and shielded from light all the way, from the “hidden tap” in the factory to the consumer’s glass, it is a beer that offers maximum freshness of taste. Adding that our beer to the tank has a short shelf life of less than a month, we understand that we can speak of simple and authentic freshness,” says Sabina Luca, Process & Product Quality manager.
Ursus Tank is available only in selected locations in the Horeca segment in Bucharest, including: Biutiful, Beert and Draft Pub, but also in Buzau – O Brothers, Constanta – Library, Craiova – Downtown and Targoviste – Towers.
Ursus Breweries is the largest beer producer in Romania. The brands of Ursus Breweries are: URSUS, Timişoreana, Ciucas, Peroni Nastro Azzurro, Asahi Super Dry, Pilsner Urquell, Grolsch, St. Stefanus, Azure Unpasteurised, Oak and Kingswood Cider.
Back
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
