UK: Miller Brands is in quest for new stockists for Pilsner Urquell Draught

Miller Brands has joined forces with the British Beer & Pub Association’s Beautiful Beer campaign, offering to pay for stockists of its Pilsner Urquell Draught brand to apply for a Beautiful Beer Award, The Morning Advertiser published November 20. Miller Brands are the first brewer to link directly to the Beautiful Beer Awards.

Miller Brands re-launched Pilsner Urquell in October and is now seeking new stockists for the draught brand.

Nick Miller, sales director at Miller Brands, said: “Forging this link with the Beautiful Beer Awards has clear benefits for both Pilsner Urquell and the licensees who take up our offer to fund their application.

“It reinforces the commitment to quality that is crucial to the development of the Pilsner Urquell Draught brand, and it gives successful licensees a prestigious Award and a plaque that lets their customers know they’re guaranteed a great beer inside.”

The Beautiful Beer Awards were launched in March 2006 as a way of recognising and rewarding outlets that consistently deliver great beer, and to give consumers a ‘badge of quality’ that will help them choose a venue.

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