Ukraine: Obolon focuses upon distinctive products for each of its plants
Obolon, one of the largest Ukrainian brewers intends to specialize the production lines of each of its factories upon the release of separated items, The Russian Brewers Union published November 01.
In particularly, beer will be brewed only at Obolon’s Kiev and Fastovsk plants, while non-alcoholic products will be released at the brewer’s main plant in Krasiloff and the Sevastopol non-alcoholic beer plant which are presently both taking the course of non-alcoholic drinks.
Earlier, Obolon president Alexander Slobodian declared that the company’s strategy is to give each company’s plant a distinct specialization. In this respect, Obolon’s subsidiary “Zibert Brewery” is the exclusive manufacturer of “Zibert Collection” trade mark. In order to accomplish these achievements, the company has injected US$15 million and foresees to forwardly increment it by US$25-30 million.
At the same time, Obolon’s plant in Kiev is responsible for brewing four beer brands, namely Obolon, Hike Premium, Desant and Magnat.
According to the Ukrpivo’s findings, Obolon controls 28% (25.2% in 2005) of the domestic beer market being ranked the second (28%, 25.2% in 2005) among other sector leaders, behind InBev which holds a 36.8% (36.3% in 2005) stake in the national beer market. BBH-Ukraine is the third, controlling 17.7% of the Ukrainian beer market (19.9% a year earlier). Sarmat ends the leaders’ group whit a 12.3% (13.2% in 2006) stake in the domestic beer market.
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