Balkans: Central Bottling Co. to market Carlsberg and Tuborg beer in Albania
Sources informed October 24 that Central Bottling Co. (Coca-Cola Israel) has won a franchise to market Carlsberg and Tuborg beer in Albania. The company will probably import beer produced at its plant in Romania, jointly owned with Jafora -Tabori CEO Roni Gat., Globes released October 24. The Romanian factory, which has been operating for several years, has $100 million in sales.
Central Bottling Co. said in response that marketing would initially be based solely on imports, and that the company would later consider setting up a beer production facility.
Carlsberg currently operates in the Balkans directly. Central Bottling Co. partner Prigat Ltd. has successful operations in Romania, Bulgaria, Macedonia, Moldavia and other Balkan countries.
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