Kenya: East African Breweries Ltd launches Sh28 million sales promotion
East African Breweries Ltd has unveiled a Sh28 million promotion “Tusker Wakenya Vuma” to coincide with the Project Fame TV show, The East African Standard posted October 11.
"The promotion is unique as it offers Tusker consumers double opportunities in either Tusker Project Fame or the Vuma promotion," said Marketing Director, Ms Patricia Ithau. The campaign, which started on October 7, runs for three months.
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