UK & South Africa: SABMiller appoints new Marketing Director
SABMiller plc, one of the world’s leading brewers, announced July 10 the appointment of Nick Fell as Group Marketing Director effective 1 August 2006.
Nick joins the business from Cadbury Schweppes where he was President Global Commercial Strategy, responsible for creating commercial strategies and capabilities to grow Cadbury’s share of the global confectionary market. Prior to Cadbury Nick has held a number of senior marketing and brand management positions in the spirits and beer industry, most notably as Global Marketing Director for Guinness and Global Brands Director for Johnnie Walker.
Based in the UK, Nick will become a member of SABMiller’s Executive Committee, leading a group wide marketing function with responsibility for developing the company’s portfolio of international brands, which include Peroni Nastro Azzurro, Pilsner Urquell and Miller Genuine Draft. He will also be responsible for determining the group marketing agenda, setting the strategic marketing priorities, and continuing to enhance the marketing capability of the business.
Nick replaces Mark Sherrington who joined SABMiller in 2002, on a limited term assignment, with a brief to establish the group marketing function, and to build the foundations for the international brands. Mark is now leaving to resume his other business interests.
Commenting on the appointment Graham Mackay Chief Executive said: “I am delighted to welcome Nick to the SABMiller group. He has an impressive track record in consumer marketing having built a range of international beer and spirits brands and this experience, combined with his insight into the complexities of managing international brands in multinational businesses, will greatly benefit SABMiller.
“Continuing to build and nurture our brands, to ensure that they are the first choice of consumers, is essential to the success of the business and Nick and his marketing colleagues across the business will have an important role to play in this regard - particularly when in comes to ensuring that we stay ahead of the competition, not just in the beer category but also in those of wines and spirits.
“I would like to thank Mark Sherrington for his significant contribution in creating our group marketing function and for establishing the necessary foundations to enable us to grow our international brands. I wish him well with his future business endeavours.”
Nick Fell commented: “I am pleased to be joining SABMiller. It is clearly a leader in the brewing sector with a strong global footprint and some great beer brands. I look forward to working with the team and believe my experience will assist the business to deliver further growth particularly in the areas of innovation and the move to premium and international brands.”
SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across five continents. The group’s brands include premium international beers such as Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.
In the year ended 31 March 2006, the group reported US$2,626 million adjusted pre-tax profit and a turnover of US$15,307 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.
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