Latvia: Aldaris posts a 12% increase of beer sales May 2006

The Latvian brewery Aldaris, a joint venture between Carlsberg, Scottish & Newcastle’s and Baltic Beverages Holding, has sold over 63,400 hl of beer in last May, 12% more year-on-year. This increase was mainly motivated by the Hockey World Championship which was held in Riga. Glass bottled “Aldaris Gaisais” was sold alone 10,000 hl – 73% more year-on-year, The Union of Russian Brewers informed June 26.

Referring to the non-alcohol beer, this segment saw a triple-increase: from 27,000 litres in May 2005 up to 75,000 litres of beer last May. Bottled water sales rose roughly to 13,320 hl, which is 1.5 times more than the records of May 2005.

Accordingly, beer sales exceeded twice the annual average beer sales recorded by the brewer up to 20,000 hl of beer.

The legendary history of the traditional Latvian beer brewery Aldaris started centuries ago, in 1865. Nowadays Aldaris is the biggest brewery in Latvia and one of the biggest in the Baltic.