UK:Tiger beer got new bottle and label design
Tiger beer got a new bottle and label design, as it looks to reaffirm its Asian heritage. The launching of the new packaging will be supported by a £1m advertising campaign in newspapers and magazines, The Publican announced on April 27.
Small but significant changes to the label design will, according to the brand owners, bring further success to the imported Asian beer.
Tigers stylish new brand identity represents its evolution in the market, said Bennett Neo, managing director of Tiger Beer UK. The new brand identity captures the essence of Tiger, and the refined iconic brand design represents Tigers Pan-Asian heritage and world-acclaimed success.At Tiger were very excited to be introducing the new-look Tiger to the UK. We hope to build on the success Tiger has experienced in the past and take the brand forward, becoming the leading Asian beer and the top genuine imported premium packaged lager in the UK.
On the label a new Tiger descriptor World Acclaimed has been added to recognise Tigers success around the world, including the 1998 Brewing Industry International Awards gold medal and the gold award at the 2004 Association of Brewers World Beer Cup.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.