UK: Asahi launches new UK advertising campaign
Japanese lager Asahi has launched a major new UK advertising campaign, The Publican communicated on April 19. The new adverts draw on the Japanese cartoon style of manga in its designs, synonymous with Asahis contemporary image.
They will appear in magazines such as GQ as well on poster sites across London and Brighton. Rickshaws in London will also be Asahi branded for the duration of the campaign, which runs from April until July.
Asahi Beer Europe director Moto Suzuki said: We are continuing to invest in the brand which is enjoying an increase in sales. These new designs emphasise the lagers image as a stylish, premium brand.
Asahi is currently brewed under licence for the UK market by Kent family brewer Shepherd Neame.
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.