UK: Tiger Beer to organise original celebration of Chinese New Year

Tiger Beer plans launching its biggest ever on pack promotion to celebrate Chinese New Year, which is on January 29. During January and February Tiger Beer will be running an in-bar promotion across 300 bars in the UK giving Tiger Beer drinkers the opportunity to win £100 instantly.

During this period, customers purchasing a Tiger Beer will be handed a lucky red envelope which will reveal their prize. Everyone is a winner, as each purchase of Tiger Beer will guarantee the customer a £5 voucher, which is redeemable against purchases from “Dining Made Easy”, an online company that offers a home delivery service of gourmet food which is also linking with Tiger in an off-trade promotion.