USA: Anheuser-Busch to hire agency for its Budweiser Select brand
Anheuser-Busch, the largest USA brewery, hired Peterson Milla Hooks of Minneapolis to work on the companys Budweiser Select brand, according to a media report of December 27.
The bulk of the brand's work had been handled by DDB Worldwide, an Omnicom Group firm in Chicago, trade publication Advertising Age said in its issue of December 19. The publication stated that since the brand's launch in February 2005, the brewery was making marketing adjustments.The brand's national ad debut was in the Feb. 6, 2005, telecast of Super Bowl.
Bud Select has a 1.6 % share of supermarket beer sales, according to figures quoted from Information Resources Inc.
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .