Russia: Sun Interbrew launches a new brand, Tolstiak Krepkoye
Sun Interbrew announced on October 13 the launch of a new brand in SUN Interbrew portfolio.
The new brand in Tolstiak portfolio – a light, super-strong beer which has no analogies on the Russian market. Brewing process is based on low-carbohydrate beer technology which makes Tolstiak Krepkoye very easy to drink despite high gravity and alcohol content.
Tolstiak Krepkoye is bottled in 1.5l PET bottles. Its gravity is 16%, alcohol content – minimum 8.2%.
Tolstiak Krepkoye is already in the national distribution chain. The launch of the new beer will be supported by a national TV advertising campaign.
SUN Interbrew Limited (SIL) is the second largest brewer in Russia and the market leader in Ukraine. The company was set up in 1999 as a strategic partnership between InBev, the No. 1 global brewer, and the SUN Group, operating in the region since 1958, and in the beer sector of Russia and CIS since the beginning of 1990s. Now SUN Interbrew is a full member of InBev’s group of companies who own an almost 100% economic interest in SIL. SUN Interbrew has production facilities located in 9 cities in Russia and 3 in Ukraine and its own distribution network. The company’s main brands are Stella Artois®, Beck’s®, Staropramen®, BRAHMA®, Sibirskaya Korona, Tinkoff, Klinskoye, T, Tolstiak, Chernigivske, Rogan, and Yantar
Tolstiak is a quality Russian beer with characteristic rich flavour and distinct hops scent. This trademark was first brewed in Saransk in May 1996 and afterwards it grew popular across the country.
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