USA: Heineken to introduce Premium Light in USA market
The Premium Light beer produced by Heineken will enter United States market. The beer will arrive in the USA, after a test launch, in the second quarter of 2006.
The beer was tested the beer to be introduced in 4 USA states: Texas, Rhode Island, Arizona and Florida.
Torna
E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .
