Poland: Kompania Piwowarska’s beer sales exceeded 11 mln hl over the last 12 months
One of the second world’s leading beer maker, SABMiller, announced on October 4 that its subsidiary, Kompania Piwowarska S.A., is the first Polish brewer whose sales over the 12 months exceeded 11 million hectoliters of beer (that is 2.2 billion 500-ml glasses). “We reached the record-high sales from October 2004 to the end of September this year! Over that period we gave consumers over 11 million hectoliters of beer brewed in three superb breweries: in Poznań, Tychy, and Białystok. A year ago (that is from October 2003 to the end of September 2004) sales of Kompania Piwowarska were 9.7 million hl,” the brewery said.
The excellent sales results Kompania Piwowarska owes to superb management of its brand portfolio. According to ACNielsen data from the beginning of August, the three biggest beer brands in Poland are Kompania Piwowarska products!
For years the number one has been Tyskie: its market share in August (ACNielsen statistics) was 13.4%. The quality of Tyskie is reflected not only in the trust of domestic consumers but also in yet another success on international arena: in mid-September the brand repeated its success from 2002 winning the Gold Medal and Grand Prix at the most reputable beer contest in the world – The Brewing Industry International Awards.
The runner-up, also for many months, was Żubr, whose share in August is estimated to be 10.4%. Lech took over the third place from Żywiec and our brand currently has 6.1% of the market.
Other brands of Kompania Piwowarska S.A. have been doing very well on the market, too: Redd’s is an unchallenged leader with flavored beers. ACNielsen estimates its share in total market in August to be over 1.3%. Month by month the youngest KP’s brand – Dog in the Fog – keeps growing its market share (according to ACNielsen the figure was 0.7% in August, which is only slightly lower than the share of Carlsberg, a global beer brand). The forefront of strong brands for months has included Dębowe Mocne which, according to AC Nielsen, had 2.8% of the Polish market.
„It’s a great success”, comments Karl Lippert, CEO of Kompania Piwowarska. „We have reached another milestone of our history. But there is more to that – we have managed to do it in only 9 months after reaching the magic threshold of 10 million hectoliters. We are having an excellent season and a superb year! What’s important, we know many things that we can do even better!”
According to Karl Lippert, good brands are not enough to succeed: „It also takes understanding of the needs and expectations of clients, which translates into top quality customer service and trade marketing.” , says K. Lippert. „It’s relations that matter the most in brewing industry. I am very happy we have excellent relationships with our business partners and consumers. That makes me hope to continue the healthy sales growth trend in Kompania Piwowarska.”
Kompania Piwowarska - The industry leader in Poland
Kompania Piwowarska is the biggest and the most profitable company in the brewing industry in Poland. Several hundred years of brewing experience, modern technology and rigorous adherence to World Class Manufacturing guarantee the uncompromising quality of our products.
Our brand portfolio includes: TYSKIE, the best selling beer brand in Poland, ZUBR, LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Dog in the Fog and Miller Genuine Draught. Kompania Piwowarska was established in 1999 as a result of the merger of Tyskie Browary Książęce and Lech Browary Wielkopolski. In 2003, the company acquired Browar Dojlidy.
In the financial year ended on 31 March 2005, Kompania Piwowarska achieved a net profit of PLN 481 million on sales revenue of more than PLN 3.3 billion.
SABMiller - The second biggest global brewer
Kompania Piwowarska is part of the world's second biggest brewing group - SABMiller plc. It has a brewing presence in over 44 countries across five continents and a portfolio of over 100 strong brands and leading market shares in many of the countries in which it has operations. Annual lager sales reached 148 million hectolitres in the financial year ended on 31 March 2005.
Recently SABMiller has announced its merger with Colombia based "Bavaria", the second biggest brewer in South America. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the financial year ended on 31 March 2005, SABMiller achieved profits (before tax) of $2.2 billion, on sales of $14.5 billion.
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