UK: Carlsberg UK to launch campaign for Holsten Pils

Carlsberg UK starts a campaign for Holsten Pils. The new campaign is based on the ads of last years including television campaigns starring Jeff Goldblum, Griff Rhys Jones and Ray Winstone. The new campaign is going to appear in national daily and Sunday newspapers and in a 48 sheet outdoor poster campaign in London & the South East.

The campaign kicks off in The Sun, Mirror, Star, News of the World and Metro on 10 October with the posters appearing across London and the South East starting with the November 7.

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