Germany: Oetker Group focus increasingly on the German beer market
German food conglomerate Oetker Group rid itself of most of its non-alcoholic drink lines and will focus increasingly on the German beer market, the German daily Frankfurter Allgemeine Zeitung reported last week. The company with headquarters in Bielefeld has sold soda brand Vita Cola and five mineral water lines to domestic competitor Hassia AG.
Sales of the six brands were an estimated $104 million, the newspaper said. The deal costs Hassia roughly $53 million, much less than previously expected, the FAZ said.
Oetker wants to focus on its already successful beer business -- it owns roughly 160 brands, including popular beers such as Radeberger, Clausthaler and Schoefferhofer.
Regresar
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.
