USA: Bud Light’s “Real Men Of Genius” wins Grand Prix At Cannes Lion Ad Festival
Bud Light’s humorous “Real Men of Genius” campaign captured the world’s most prestigious advertising award, the Grand Prix for Radio, at the 52nd Annual International Advertising Festival announced Saturday in Cannes, France, Anheuser-Busch announced on June 27.
“Being recognized with the world’s most prestigious advertising award is a great honor and really reflects the talent and creativity of the people we have working at Anheuser-Busch and our ad agencies,” said Bob Lachky, vice president, brand management & director, global brand creative, Anheuser-Busch, Inc. “We’re even more pleased about how the ads have been received by Bud Light drinkers. The combination of award-winning advertising and positive consumer response contributes to the success of America’s No. 1 beer brand.”
The International Advertising Festival – Cannes Lions – is the world’s most prestigious advertising competition. Each year, more than 8,500 industry figures and 600 international press from 80 countries meet to view the best in international advertising, marketing and creativity and celebrate originality in all major media. Winning companies receive the coveted Gold, Silver and Bronze Lions, honoring the most creative TV/film, print, outdoor and online advertising, as well as the best media strategies.
Brewed by Anheuser-Busch, Bud Light is the world's best-selling light beer and the fastest-growing light beer in the industry this year, up 1.2 share points year to date*.
Based in St. Louis, Anheuser-Busch is the leading American brewer holding 50 percent of the U.S. beer market. The company is American-owned and brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first in the U.S. beverage industry in FORTUNE magazine’s 2005 “America’s Most Admired Companies” and in the top 30 on FORTUNE’s 2005 “Global Most Admired Companies” list. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers.
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