Switzerland: Swiss Carlsberg advert wins award
Danish brewing force, Carlsberg A/S announced on June 7 that the Swiss Carlsberg campaign has won another renowned prize: Among 76 competitors, the print ad "Babyfoot" (table football) has been awarded the first prize by the jury at the "Grand Prix de la Création Romande".
This prize is not the first distinction for the Swiss Carlsberg campaign. The TV spot "Bus" won a "Finalist Award" at the international advertising festival "Golden Award Montreux" last April, and the print ad "Babyfoot" was included in the "short list" of the New York Festival (the winners will be announced by the end of June).
The Swiss Carlsberg advertisement uses different football themes to humorously illustrate the campaign's premise "In a Carlsberg world, there's no such thing as a quiet beer". The Geneva-based advertising agency Saatchi & Saatchi Simko created the TV spots and print ads for Feldschlösschen Beverages Ltd., the company which produces the Carlsberg brand for the Swiss market.
Regresar
E-malt.com, la fuente de información global para los profesionales de la industria cervecera y de malteado. Los boletines quincenales de E-malt.com incluyen las últimas noticias de la industria, estadísticas en gráficos y tablas, precios mundiales de cebada y malta, y otra información relevante. Haga clic aquí para obtener acceso completo a E-malt.com. Si usted es un cliente de Castle Malting, puede obtener acceso gratuito al sitio web y publicaciones de E-malt.com. Contáctenos para obtener más información en marketing@castlemalting.com.
