UK: Demand for no alcohol beers and ciders up 32% in Q1 2025, pub company Stonegate Group says

New analysis of sales data from Stonegate Group, the UK’s biggest pub company, has revealed an increase in demand for low and no alcohol beers and ciders with sales up by 32% in the first quarter of 2025, compared to the same period last year. In total 271,000 low and alcohol-free beers and ciders have been sold across Stonegate’s pub and bar estate in the first few months in 2025 alone.

Furthermore, data from Stonegate’s MiXR app has revealed that low and no alcohol drinks are in most demand from 25-34 year olds – accounting for 21% of sales, compared to 12% of total draught. By comparison, young adults aged 18-24 only account for 14% of low and no alcohol beer sales, yet account for 24% of total draught beer sales. Stonegate’s research has also found that demand for low and no alcohol sales peaks on Saturdays, with nearly a quarter of sales taking place in late afternoon and early evening, between 5pm and 7pm.

Guinness 0% tops the list of best performing low alcohol beers, closely followed by Heineken 0.0%. Heineken recently marked its 1,000th 0.0% tap in the UK, with the historic 1,000th tap installed Stonegate’s Clerk & Well Pub in London, which was unveiled by Welsh footballing legend and Heineken’s 0.0 ambassador Gareth Bale.

Across the regions, London accounts for the largest proportion of low and no alcohol sales at 27% – compared to 20% of total draught beer sales.

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