Netherlands: Heineken NV announced on April 12 that it is to create a new top management structure that will drive and support its next phase of growth as a global organization.
As part of these changes, Thony Ruys, Chairman of the Executive Board and Karl Büche, Member of the Executive Board responsible for Brau Union, will both retire from the business as of October 1 2005.
Thony Ruys will be succeeded by Jean François van Boxmeer, currently Member of the Executive Board responsible for Production, Eastern Europe, North-West Europe, Heineken Netherlands, Greece and Africa and the Middle East.
In order to connect functions, operations, and finance in a more effective way, the company will create a new, more streamlined Executive Board comprising three roles instead of the current five. The three members of the new Executive Board will be Jean François van Boxmeer, as Chairman and Chief Executive Officer, Marc Bolland as Chief Operating Officer and René Hooft Graafland as Chief Financial Officer.
To better align its operations and strategy, Heineken also announced that it will create five operating regions: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East and Asia-Pacific. Each region will be headed by a regional President who will report to Marc Bolland, in the new role of Chief Operating Officer.
Alongside this, the Company will strengthen its functional responsibilities by creating new ‘Group Director’ roles with consolidated and clearly defined areas of responsibility. All non-financial Group Directors will report to the Chief Executive Officer. All Financial and the Group IT Director roles will report to the Chief Financial Officer. All Executive Board and management changes will be effective from the 1st of October 2005.
Commenting on the changes, Thony Ruys, Chairman of the Executive Board said, "Over the last decade, we have dramatically transformed Heineken. We have more than doubled our volumes, tripled our operating profit, and significantly increased our global presence. The time is clearly right to create a new management structure that will drive and support the next phase of our growth. The changes we are announcing today will do exactly that."
Jean François van Boxmeer added, "Heineken is the world's leading international premium beer brand. The chance to lead such an iconic business and build on the significant contribution that Thony has made, is the opportunity of a lifetime."
Thony Ruys (Chairman of the Executive Board) joined Heineken N.V. in 1993 as a member of the Executive Board, became Vice-Chairman in 1996 and Chairman in 2002.
Jean François van Boxmeer (currently Member of the Executive Board) joined Heineken N.V. in 2001 as a member of the Executive Board and is currently responsible for Production, Eastern-Europe, North-West Europe, Heineken Netherlands, Greece and Africa and the Middle-East. He joined Heineken in 1984 and has held various positions in the Netherlands and abroad.
Karl Büche joined the Executive Board of Heineken N.V. in 2004 following the acquisition of BBAG (subsequently Brau Union) in 2003. He started his career in the company 33 years ago. In 1984 he became Member of the Board of the Österreichischen BRAU AG, and in 1993 became CEO of the Österreichischen BRAU AG, later on BRAU UNION Österreich AG, BBAG und BRAU UNION AG, as well as Member of the Executive Board of Heineken N.V.
Marc Bolland joined the Executive Board of Heineken N.V. in 2001 following a number of operational roles in the Netherlands and abroad. His current responsibilities include Corporate Brands, Commercial, Beer Systems and operational responsibilities for the USA, France, Spain, Italy and Caribbean and Latin America and the Middle-East and North Africa. He joined Heineken in 1986.
René Hooft Graafland joined the Executive Board of Heineken N.V. in 2002 following a number of operational roles in the Netherlands and abroad. His current responsibilities include Corporate Finance, Control and Accounting, Information Technology and Business Development. He joined Heineken in 1981.
Heineken currently structures its business around six major operating companies (Netherlands, USA, Spain, France, Greece, Italy, the Brau Union group) and six regional groupings (Middle-East and North Africa, Sub-Saharan Africa, Caribbean, Latin America, Asia-Pacific, North-Western Europe);
The five new operating regions will be:
Western Europe. In 2004, the new Western Europe region accounted for 29% of group beer volume and 42% of operating profit BEIA; The Regional President for Western Europe will be Didier Debrosse (currently Managing Director Heineken France). The role will be based in Amsterdam;
Central and Eastern Europe. In 2004, the new Central and Eastern Europe region accounted for 38% of group beer volume and 20% of operating profit BEIA; The Regional President for Central and Eastern Europe will be Nico Nusmeier (currently Managing Director Group Zywiec, Poland). The role will be based in Vienna;
Americas. In 2004, the new Americas region accounted for 13% of group beer volume and 21% of operating profit BEIA. The Regional President for the Americas will be Massimo von Wunster (currently Managing Director, Heineken Italia). The role will be based in New York;
Africa and the Middle-East. In 2004, the new Africa and the Middle East region accounted for 12% of group beer volume and 13% of operating profit BEIA; The Regional President for Africa and the Middle East will be Tom de Man (currently Managing Director Sub-Saharan Africa). The role will be based in Amsterdam;
Asia-Pacific. In 2004, the new Asia-Pacific region accounted for 8% of group beer volume and 4% of operating profit BEIA; The Regional President for Asia-Pacific will be Siep Hiemstra (currently Corporate Director, Heineken Technical Services). The role will be based in Singapore.
With the exception of Brau Holding AG in Germany and Athenian Breweries in Greece (both of which will transfer to the Central and Eastern European region) these groupings are consistent with the way Heineken currently reports and discloses its performance.
The three members of the Executive Board, the five Regional Presidents and five Group Directors will together form a new Executive Committee. The Executive Committee will support the development of policy and ensure the alignment and implementation of key priorities and strategies across the organization. This group of 13 will replace the existing 36 member senior management ‘Platform’ group.
The Executive Committee will comprise:
- Chief Executive Officer, Jean François van Boxmeer
- Chief Operating Officer, Marc Bolland
- Chief Financial Officer, René Hooft Graafland
- President Western Europe, Didier Debrosse
- President Central and Eastern Europe, Nico Nusmeier
- President Americas, Massimo von Wunster
- President Africa and Middle East, Tom de Man
- President Asia-Pacific, Siep Hiemstra
- Group Human Resources Director, Frans van der Minne (currently President, Heineken USA)
- Group Supply Chain Director, Marc Gross (currently Managing Director, Heineken Nederland Supply)
- Group Control and Accounting Director, Frans Eusman on an interim basis (currently Corporate Control and Accounting Director)
- Group Commercial Director, Peter van Campen on an interim basis (currently Corporate Commercial Excellence Director)
- Group Corporate Relations Director, Sean O’Neill (currently Corporate Communication Director)
Regresar
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