South Korea: Terra beer’s cumulative sales exceeded 5.08 billion bottles

Hite Jinro, a liquor manufacturer such as Hite Beer and Chamisul, announced on the 18th that its beer brand Terra's cumulative sales exceeded 5.08 billion bottles, Mael Business Newspaper reported on December 18.

An official from Hite Jinro said, "Terra, which was released in March 2019, was sold a total of 5.08 billion bottles (330 ml) as of the 20th of last month," adding, "This is enough to fill about 671 Olympic-standard swimming pools."

Terra has been steadily attracting attention since its launch. The repurchase rate was high as it went viral that it was refreshing and good for the throat. Terra Light, which was released in July this year, is also loved by consumers.

An official from HiteJinro explained, "Terra Light uses malt produced in Australia with clean air, and it invests four times more time than when extracting regular beer when extracting beer. We put beer in a transparent bottle to make it look visually light, and expressed a light feeling by marking the product name in a 'cobalt blue' color label to make it feel fresh."

According to Nielsen Korea, a research company that researches markets in various industries, Terra Light ranked first in sales of Wright beer in major hypermarkets nationwide within a month of its launch, adding, "By last month, we have widened the sales gap with the second-largest brand by more than 1.5 times."

Hite Jinro launched its limited product "Terra Christmas Edition" on the 18th of last month to mark the end of the year and Christmas. Major hypermarkets have also prepared a space where you can look around Terra Christmas Edition products and take photos. There is also an event to present terra beer glasses with characters dressed as Santa Claus to consumers who purchase products.

Hite Jinro is also actively engaged in marketing activities, such as promoting its products on their preferred YouTube channels to target young people in their 20s and 30s.

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