World: Corona Extra reclaims world’s most valuable beer brand title – Brand Finance
Mexican beer brand Corona Extra (brand value up 40% to USD10.4 billion) has reclaimed the title of the world’s most valuable beer brand, according to a new report by Brand Finance, the world’s leading brand valuation consultancy. Heineken (brand value up 18% to USD9 billion) and Budweiser (brand value up 11% to USD7.4 billion) claim second and third spot.
Following a 3.9-point increase in its Brand Strength Index (BSI) score to 85.9 out of 100, Corona has also recorded a noteworthy uptick in brand strength, securing the position as the third strongest beer brand globally. According to research conducted by Brand Finance, consideration, familiarity, overall reputation, and usage metrics have shown a global uptick year-on-year.
Corona's strategic initiatives have bolstered its brand recognition and reputation beyond its consumer appeal. Earlier this year, the announcement of Corona Cero as the official sponsor of the Paris 2024 Olympics marked a historic moment, as it became the first beer brand to sponsor the event.
Corona Extra is also the world’s fastest growing beer brand, followed by Spain’s Estrella Damm (brand value up 37% to USD1.4 billion) and Singapore’s Tiger (brand value up 30% to USD1.5 billion).
“Corona has once again reclaimed the title of the world’s most valuable beer brand, a position it previously held for four consecutive years between 2019-2022. This reaffirms the brand's leadership and mirrors evolving consumer preferences for premium and quality offerings. It also offers insights into the broader landscape of the beer industry, where brands committed to quality and innovation are redefining market standards,” Henry Farr, Director, Brand Finance, said.
China’s Tsingtao (brand value up 21% to USD 2.6 billion) is the world's strongest beer brand, with a BSI score of 87.0 out of 100. Tsingtao maintains a robust presence at home and abroad, with its products now available in over 100 countries worldwide. Through strategic partnerships with distribution channels, Tsingtao continues to fortify its position in key markets, ensuring its widespread accessibility and market growth. Recently, the brand unveiled a new non-alcoholic alternative, showcasing its dedication to adapting to changing consumer preferences.
Tsingtao is not alone in its pursuit of international markets. For years, Asian beer brands have been expanding into Western territories. Notably, Japan's Asahi Group Holdings and Kirin (brand value down 1% to USD 3.1 billion), have made significant inroads into Western markets through strategic acquisitions and partnerships, demonstrating a longstanding trend of globalisation in the beer industry.
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