World: Brand Champions Report publishes list of best-selling alcohol brands in 2023
There are so many alcohol brands out there, and as the spirits industry gets increasingly saturated and competitive, a person has to wonder — who’s coming out on top? What brands are people really drinking?
The Spirits Business is helping answer that question with its recently released annual Brand Champions Report, collating the data of all the best-selling alcohol brands of 2023.
The Brand Champions Report chronicles the highest volume of booze moved in 9-liter cases in 2023 as follows:
50. Campari — Bitters (Campari Group) 4.6 million
49. Chivas Regal — Scotch (Pernod Ricard) 4.6 million
48. Bombay Sapphire — Gin (Bacardi) 4.6 million
47. Tanqueray — Gin (Diageo) 4.7 million
46. Sterling Reserve Premium Whiskies — Indian Whisky (Allied Blenders & Distillers) 5.1 million
45. Jack Daniels & Cola — RTD (Brown-Forman) 5.3 million
44. Canadian Club — Canadian Whisky (Suntory Global Spirits) 6 million
43. Magic Moments — Vodka (Radico Khaitan) 6.2 million
42. Breezers — RTD (Bacardi) 6.2 million
41. Suntory Kakubin — Japanese Whisky & Highballs (Suntory Spirits) 6.3 million
40. McDowell’s — Rum (United Spirits) 6.5 million
39. Iichiko — Sochu (Sanwa Shurui) 6.5 million
38. Hennessy – Cognac (LVMH) 6.5 million
37. Jim Beam – RTD (Suntory Global Spirits) 6.6 million
36. Gordon’s — Gin (Diageo) 7.0 million
35. Crown Royal — Canadian Whisky (Diageo) 7.7 million
34. Ballantine’s — Scotch Whisky (Pernod Ricard) 8.2 million
33. Bailey’s — Liqueur (Diageo) 8.2 million
32. Mansion House — Brandy (Tilaknagar Industries) 8.3 million
31. Royal Challenge – Indian Whisky (United Spirits) 8.6 million
30. Jägermeister — Specialty (Mast-Jägermeister) 9.2 million
29. Jose Cuervo — Tequila (Proximo Spirits) 9.5 million
28. Żubrówka — Vodka (Maspex Group) 9.5 mllion
27. Martini Vermouth — Specialty (Bacardi) 9.6 million
26. Aperol — Specialty (Campari Group) 9.6 million
25. Blenders Pride — Indian Whisky (Pernod Ricard) 9.6 million
24. New Mix — RTD (Brown-Forman) 10.0 million
23. Jameson — Irish Whiskey (Pernod Ricard) 10.2 million
22. Horoyoi — RTD (Suntory Global Spirits) 11.2 million
21. Jack Daniel’s — RTDs Excluding Country Cocktails (Brown-Forman) 11.2 million
20. Absolut — Vodka (Pernod Ricard) 11.9 million
19. Captain Morgan — Rum (Diageo) 12.1 million
18. 8PM — Indian Whisky (Radico Khaitan) 12.2 million
17. Jack Daniel’s — Tennessee Whisky (Brown-Forman) 14.3 million
16. Suntory Kakubin — Whisky & Highball (Suntory Global Spirits) 15.8 million
15. Jim Beam — Whiskey (Suntory Global Spirits) 17 million
14. Suntory Lemon Sour — RTD (Suntory Global Spirits) 20.4 million
13. Bacardi — Rum (Bacardi) 20.6 million
12. High Noon — RTD (Gallo) 21.4 million
11. Johnnie Walker — Scotch Whisky (Diageo) 22.1 million
10. Imperial Blue — Indian Whisky (Pernod Ricard) 22.8 million
9. Tanduay — Rum (Tanduay Distillers) 23.4 million
8. Officer’s Choice — Indian Whisky (Allied Blenders & Distillers) 23.4 million
7. Smirnoff — Vodka (Diageo) 26 million
6. Chum Churum — Sochu (Lotte Liquor) 27 million
5. -196°C Strong Zero —RTD (Suntory Global Spirits) 27.8 million
4. Royal Stag — Indian Whisky (Pernod Ricard) 27.9 million
3. McDowell’s Whisky — Indian Whisky (United Spirits) 31.4 million
2. White Claw — RTD (Mark Anthony Brands) 56.6 million
1. Jinro — Soju (Hite-Jinro) 97.4 million
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