UK & Thailand: Shepherd Neame to brew Thai lager Singha for the UK market
Shepherd Neame is to brew Thai lager Singha for the UK market, Kent Online reported on February 7.
It expands on a distribution agreement it has had with the Boon Rawd Brewery Company since 2019.
Now the Faversham firm will also brew the popular tipple in 330ml and 630ml bottles and kegs. Singha 330ml cans will continue to be imported.
Sheps will distribute the UK-brewed Singha to selected pubs in its 310-strong estate across London and the South East, and to on and off-trade customers nationwide. It will continue to manage Singha’s UK marketing strategy, sales, distribution and promotion.
Shepherd Neame chief executive Jonathan Neame said: “We’re delighted to build on our successful partnership with Boon Rawd Brewery, drawing upon our well-established brewing credentials to produce Singha and continue working to raise its profile as an exceptional world lager throughout the UK.”
Boon Rawd chief executive, Khun Bhurit Birombakdi, added: “We are extremely happy to further strengthen our successful relationship with Shepherd Neame with this local brewing agreement. We both share the same family values and commitment to quality, and look forward to working together to continue serving our British consumers.”
Singha has been served in the UK since 1974. The Boon Rawd Brewery is Thailand's oldest brewer - dating back to 1933.
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