Interbrew, the Belgian-based international brewing group, is suing the bank, HSBC Holdings, to stop it from using the slogan: “The World’s Local Bank” in its advertisements, just-drinks.com reported. The appeal was filed since Interbrew is regarding that the slogan is too similar to its own advertising slogan “The World’s Local Brewer.” A Brussels court is to consider the petition.

E-malt.com, the global information source for the brewing and malting industry professionals. The bi-weekly E-malt.com Newsletters feature latest industry news, statistics in graphs and tables, world barley and malt prices, and other relevant information. Click here to get full access to E-malt.com. If you are a Castle Malting client, you can get free access to E-malt.com website and publications. Contact us for more information at marketing@castlemalting.com .