Spain: Spanish brands account for 60% of national beer map
According to data from a study carried out by Tiendeo.com, Spanish beers dominate 60 per cent of the national beer map, reportedly followed by Dutch and German beers.
The report was based specifically on the brands of beers that Spaniards had interacted online with over the last twelve months, which revealed the trend of a passion for national beers among Spanish drinkers, along with a wide range of locally produced beers - both national and international – that respond to the new consumer demands, who are committed to local production, sustainability, and traceability.
It is clear from the findings of the report that as far as beer drinking is concerned, the Spanish reveal a certain patriotism, and remain faithful to traditional Spanish brands – even when some have been bought by foreign multinationals – which is reflected in the presence of more than 49 national brands in the study results, equivalent to 60 per cent of the market of national interest to beer drinkers.
Imported beers represented the remaining 40 per cent, with some world-famous brands appearing, such as Dutch brands, Heineken, and Amstel, which accounted for 21 per cent of the total, along with German beers on three per cent, and Mexican beers at one point five per cent.
Out of the total search results, a massive 99 per cent were global beer giants, but out of the searches, Mahou accumulated 20 per cent of the total, Amstel – which belongs to the Heineken group – had 14.8 per cent, and San Miguel had 11.6 per cent, as reported by diariodealmeria.es.
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